MarketRadar · See every move first

47 competitive signals this week.

Continuous, dental-specific competitive intelligence wired into pricing and filing decisions. Every public SERFF filing in VA, WA, WI and NJ — parsed, classified, and benchmarked the day it lands.

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Filings tracked YTD

1,284

23 competitors monitored

Avg detection time

14h

after SERFF posting

Revenue opportunity

$6.4M

surfaced & in pipeline

Projected share gain

+3 pts

12-month target

Live competitive signals

Detected within hours of SERFF posting · ranked by upside × urgency.

Live · auto-refresh
VAhigh priorityDelta Dental · 14h ago

Delta Dental filed +6.4% rate increase on VA Small Group PPO

Encara now sits 4.1% under-market on 25–49 life groups. Auto-drafted +3.8% counter filing in FilingIQ ready for review.

$1.6M

30d window

WAhigh priorityCigna Dental · 1d ago

Cigna launched WA pediatric Plus rider with orthodontia carve-in

8 of Encara's top 20 broker partners requested similar feature in past 90 days. Product gap analysis suggests 14–18% conversion lift.

$2.1M

60d window

WImedium priorityHumana Dental · 2d ago

Humana expanded WI network by 312 providers in Madison & Milwaukee

Network adequacy advantage erodes if not matched within 90 days. 4 of those providers are top-quartile by Encara member visits.

$480K

90d window

NJmedium priorityUnitedHealthcare Dental · 3d ago

NJ DOBI objected 3× to UHC's actuarial trend justification

Same trend methodology used in Encara's pending NJ entry filing. FilingIQ pre-empted with revised exhibit; reduces objection risk by ~70%.

$220K

21d window

VAlow priorityRenaissance · 4d ago

Renaissance added cosmetic dentistry rider on Max Choice

First mover in the segment in VA. 2-year window before parity becomes table stakes — opportunity to bundle with Smile Essentials Plus.

$350K

120d window

WAhigh priorityGuardian · 5d ago

Guardian filed -1.2% rate decrease on WA individual market

Aggressive acquisition play. Encara likely to lose ~140 individual lives at renewal unless retention bundle deployed.

$890K

45d window

Rate benchmark engine

Encara vs market avg vs leader (2026 dental rate filings)

VAUnder-market
Encara3.6%
Market avg4.1%
Leader4.5%
WAOn market
Encara3.2%
Market avg3.5%
Leader4.1%
WIOn market
Encara3.8%
Market avg3.7%
Leader4.0%
NJUnder-market
Encara3.5%
Market avg3.9%
Leader4.3%

Product gap analysis

Features competitors offer ranked by member demand

Orthodontia carve-in (pediatric)

Gap
4 competitors · WADemand92

Cosmetic dentistry rider

Gap
2 competitors · VADemand71

Tele-dentistry virtual consults

Have it
5 competitors · AllDemand88

Implant coverage (>$2K annual)

Gap
3 competitors · NJDemand84

Group dual-coverage auto COB

Have it
1 competitor · AllDemand79

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